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3 social media marketing mistakes that can attract penalty

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we all have account with one social media platform or the other, we make use of them the way we like even without realizing that their are some social media marketing mistakes we make that can actually attract a lawsuit.

social media is undoubtedly one of the most powerful tool for marketers on of the recent age. it is a place where you meet with your audience, communicate with your customers, sell your products to your targeted audience and let them share their thoughts. 

Every business owners are free to use social media marketing strategy, but to an extent. wrong use of it may land you in the court of law or even cost you your business. so you must be fully aware of these social media marketing mistakes and avoid them at all cost. 

These social media marketing mistakes is not restricted to comments on Facebook and LinkedIn alone. it involve everything we say or do on the internet. be it on our blogs, email news letters or any other form of digital content. 

we must be careful!

social media marketing mistakes image

why you should not make these social media marketing mistakes

just to go contrary to what most small business owners think. you and your business can be sued, no mater how small or how big you have grown. so if you think  because  you are a solopreneur, you cannot be taken to court, you should think the second time.
according to report on Richard Palumbo's blog, over 50% of all civil lawsuits target small businesses annually.
that is to say, small busineses as well as big companies can be sued for any offence committed, knowingly or unknowingly. 75% of these offences are can happen on the social  media. 

So, if you continue with these social media marketing mistakes, then you are attracting charges to yourself - let me remind you, when a businesses or entrepreneurs are sued over reputational damage, it usually attract fine not less than $50,000. 

Having said that, let's quickly look at some of the social media marketing mistakes that can attract charges from the law court and how to avoid them.

3 social media marketing mistakes that you can get sued for

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1. Invasion of Privacy:


social media is open for every one, but that doesn't give the rights to invade people privacy. you may be wondering how possible it is to invade someone's privacy while doing your marketing  thing.. Well, there are instances when you fall into this category. for example, when you expose someone's secrete, or information they have chosen not to disclose to the public, you could get sued for invasion of privacy.

for example, there have been a case where  ESPN reporter, Adam Schefter was sued for tweeting the medical records of New York Giant, Jason Pierre-Paul. 

Another way you can fall victim of  privacy invasion is by publishing false information about someone, expecially, when such information  embarrassing and Damaging. or by using people's Name or Photos to promote your business without their concept. 

2. CopyRight Infringement: 


This is a very common one  among bloggers and marketers. Copyright Infringement is the act of using someone's hard work without his/her permission. 

If you think you can use any material you find on the internet, being it Images, songs, piece of article to promote your business, then i fear you might have to pay a fine. except you obtain legal permission from the rightful owner of such material.

Take for example: back in the year 2015, Vincent Ichoury tylor, who is a landscape photographer sued Serpil Sevin for using his work without his permission or Credit and the court ordered Serpil Sevin to pay $24,000 to Vincent Ichoury tylor.

The best way to excape the trap of copyrights infringement is by using  only materials you have rights to.  instead of using someones picture, use a free stock photo. 


3. Slander and Libel:


 the truth is. you can accidentally slander someone on the social media even without knowing it. when you angrily write or say untue or damaging statement / comment about someone or company, you have commited this offence. to avoid this kind of mistake, keeping silent no mater how angry or tensed you are, will do you lots of good.

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Techgetto: 3 social media marketing mistakes that can attract penalty
3 social media marketing mistakes that can attract penalty
here are some social media marketing mistakes we make that can actually attract a lawsuit. these are the mistakes we make all time that we must stop now.
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